Cold-processed in Dublin with olive oil, shea butter & essential oils. No SLS, no parabens, no synthetic fragrance. Just proper soap — 54 bars at a time.
First Scent Guarantee · Handmade in our Irish Workshop
★★★★★28,000+reviews
125,000+customers
30+countries
🇮🇪
Handmade in Dublin
Why 125,000 people switched
Your Shower Gel Is Basically Engine Degreaser
The SLS in most body washes is an industrial detergent. That "clean" tightness? That's stripped skin. We made something better.
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Real Ingredients
Olive oil, coconut oil, shea butter & pure essential oils. Every ingredient listed, nothing hidden behind "fragrance."
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Lasts 21+ Showers
3–4 week cure makes each bar rock-hard. No dissolving into mush after a week like supermarket soap.
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Smells Incredible
Pine, cedarwood, black pepper — real plant extracts, not synthetic "Sport Blast." You'll get compliments.
The Origin Story
Started with a pint of Guinness and lockdown boredom.
Founder John Larkin was stuck at home with dry skin and rubbish shower gel. He tried his wife's soap, loved it, and thought: why can't men have this? He brewed his first batch with Guinness stout. Four years and 35 employees later, every bar is still handmade, 54 at a time.
✓ Cold-processed — glycerin stays in the bar
✓ Hand-cut and cured 3–4 weeks
✓ Essential oils blended in-house by John
✓ Ships from IE, UK, US & Canada
Not All Soap Is Created Equal
Typical Soap
The Black Stuff
Ingredients
SLS, parabens, "fragrance"
Olive oil, shea butter, essential oils
Production
Machine-made, 1000s at a time
Handmade, 54 per batch
Glycerin
Stripped out, sold separately
Stays in — your skin can tell
Lasts
~1 week
21+ daily showers
Scent
"Ice Surge" (synthetic)
Real essential oil blends
What People Actually Say
Real comments from Facebook & Instagram — unedited
Beyond Soap
The deodorant people won't shut up about.
John's daughter Aimee made him create a lavender deodorant. It's now a bestseller — gym-tested, lasts all day, and made with the same natural-only promise. Bundles include deodorants so you can try both.
First Scent Guarantee · Handmade in our Irish Workshop
🔒 Secure Checkout
📦 Ships from IE, UK, US & CA
🇮🇪 Handmade in Dublin
🌿 100% Natural
✌️ First Scent Guarantee
FAQ
What comes in a bundle? +
A curated mix of our most popular soaps. Some bundles also include deodorants.
How long does a bar last? +
21+ showers with daily use. Our 3–4 week cure makes them much harder and longer-lasting than typical handmade soap.
What if I don't like a scent? +
First Scent Guarantee — we'll replace it free, no questions asked, no returns needed.
Where does it ship from? +
Ireland, UK, USA & Canada — we ship from whichever warehouse is closest to you.
Is this just for men? +
Not at all. While I (John) tend to create scents I personally love, we do also have a lot of female customers. Check out the Unisex Bundle to see the mainline products that are more unisex.
Don't Just Take Our Word For It
Real comments from Facebook & Instagram — unedited
Real comments from customers on our social media ads — unedited
